Anyone who considers the new ".anything" domain names to be a "trend" or short lived will be in for a surprise.
In the late 90s early 00's, many people believed the Internet was a "trend", and that online presence was a ridiculous idea! Now look at the internet. Those that saw the potential in where the internet was going are the ones who benefited the most. pizza.com for example, was purchased for only $20 at the time everyone viewed the internet as a "trend", it recently sold for over $2 million.
The new .anything names are not a trend. It should be obvious to Internet users that ".com" names are running out, and the amount of users on the Internet grows each day. The internet is going to change: http://www.icann.org/en/topics/new-gtld-program.htm